this is premium writing, no?

a leading graphic designer’s take on Obama’s campaign:

The thing that sort of flabbergasts me as a professional graphic designer is that, somewhere along the way, they decided that all their graphics would basically be done in the same typeface, which is this typeface called Gotham. If you look at one of his rallies, every single non-handmade sign is in that font. Every single one of them. And they’re all perfectly spaced and perfectly arranged. Trust me. I’ve done graphics for events –and I know what it takes to have rally after rally without someone saying, “Oh, we ran out of signs, let’s do a batch in Arial.” It just doesn’t seem to happen. There’s an absolute level of control that I have trouble achieving with my corporate clients.

… Every time you look, all those signs are perfect. Graphic designers like me don’t understand how it’s happening. It’s unprecedented and inconceivable to us. The people in the know are flabbergasted.

(via swissmiss)