tell me sweet little lies

so here i was one morning at omotesando, and i saw this rather chichi burger joint, full of darkness and minimalism and simply named quarter pounder. people were staring and curious but it was way too early for burgers.
when i was done shopping for toys and a t-shirt from the uniqlo UT store (“UT is not only a place to buy creative t-shirts, but also a place where the style of buying t-shirts is creative“), it was time for lunch.
i took a peek inside.

what sealed the deal for me was that there were only 2 things on the menu – a double quarter pounder with cheese set for 600 yen and a quarter pounder with cheese set for 500 yen. that’s it – nothing else.
(it reminded me of my own unborn murakami cafe)
you can’t see it in the picture as i took it in the morning but the lunchtime queues were long. so i thought this was the hippiest thing this side of tokyo and being the trendy coolhunter you know i am, joined the queue and procured a 500 yen set that came with fries and a tasty beverage.
i stood outside to have a bite.
it tastes just like mcdonald’s. my god, IT IS MCDONALD’S!
it’s a QUARTER POUNDER, you silly silly boy.
yup, i flew all that way to eat mcdonald’s and all i can say is that they did a marvellous job. well played!
(more pics here)
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there are two in “murakami” inspired cafes in taipei,btw
i think their names are “norwegian wood”, the other “kafka on the shore” in mandarin
the taiwan expert speaks.
hmm, if i run a norwegian wood cafe, i would do it either 1) like a dorm with a poster that keeps changing among a amsterdam canal, golden gate bridge and an iceberg, with radio callisthenics playing in the background 2) a mental health sanatorium serving organic food.
for kafka on the shore, it will be a library cum gym cafe. it doesn’t make sense but neither does kafka.
alas no longer an expert- it will be many a year before i return to those shores.
but the norwegian wood cafe does indeed have posters on their walls. and play jazz music. it’s also a friendly to smokers place, which didn’t sit too well with me in an enclosed space.