#36 – enchantment by guy kawasaki
1. Enchantment – “process of delighting people with a product, service, organization, or idea.”
2. Why is it important – Just because you have a good idea or product doesn’t mean people will embrace it. Change is difficult. Enchantment is aimed at changing their minds and actions.
3. This is a practical book with advice on how to be likeable, trustworthy, launch your idea, overcome resistance, make enchantment endure, enchant your employees/boss and use technology to enchant.
4. The first step of enchantment is to get people to like you.
5. I will focus on being likeable because I am not.
6. How to be likeable:
- Smile genuinely
- Dress like your peers and your audience – not under, not over
- Handshake – firm; stand a moderate distance from the other person; let go after 2 or 3 seconds
- Use the right words: simple, active voice, keep it short
- Accept others:
- People are multi-dimensional. E.g. they are not 100% evil.
- Everyone is better than you at something
- People are more similar than they are different
- People deserve a break
- Get over ourselves and accept people
- Pursue and project your passions
- Find shared interests with the other party. Breaks down barriers
- Create win-win situations
- Good networking: always think about how you can help people when you meet them
- Believe people are good until proven bad
7. Pursue and project your passions.
Passionate people are interesting. We are drawn to them. But they can also be obnoxious. Dull people can be nice but do we want to spend time with them? I prefer slightly obnoxious passionate people to absolutely dull ones. What about you?
What is your passion? Do you project it?
My passion is simplicity. I like simplicity in writing, thought and living. Do I project that (appreciate if you drop me a note to tell me)? My other passion is taking photos of Japanese women cleaning (see pic here). It’s a thing.
8. Find shared interests with the other party.
“Two social scientists from England named Neil Rackham and John Carlisle found that the best negotiators spend 40 percent of their preparation time finding shared interests with the other party.”
This is a major area of weakness for me. I prefer to focus on the work and ideas. I dislike small talk. Not all shared interests are outside the domain of work but it’s important. This is why many business people play golf and drink, neither which I like.
I need to spend more time talking to people and uncovering our shared interests. Dale Carnegie said: “To be interesting, be interested”. Even if there are no shared interests, being interested strengthens the relationship. I have to train myself to make the process of discovery interesting.
9. Good networking.
Networking is a word I do not like. This has not helped me. It’s time to change my mind.
“Darcy Rezac, author of The Frog and the Prince: Secrets of Positive Networking… defines good networking as always thinking about how you can help people when you meet them.”
How can I help you?
10. A Guy Kawasaki book, like this one, is full of interesting bits. Subscribers to my newsletter can have my notes if you reply to this email.
Mark Zuckerberg inspired me to start an annual personal project – read a non-fiction book every week and write about it.
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