loosely translated from the Latin

richard branson:

I have always thought that if the Virgin Group were ever to adopt such a motto, then something along the lines of ‘Ipsum Sine Timore, Consectetur’ would look incredibly impressive on a scroll right below our familiar red Virgin logo.

Loosely translated from the Latin this means ‘Screw It, Let’s Do It’ and, as mission statements go, that’s about as real as it gets!

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